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Showing 1324 of 25 insights
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StepUpiq Team May 9, 2026 Career Mixed
Why Most Indian Engineers Are Underpaid by 30%
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Anchoring bias plus first-job comp drift means the median Indian engineer is 25-30% below true market by year 5.
ST
StepUpiq Team May 6, 2026 Gaming Positive
Why PC Building in India Will Get Cheaper in 2026
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GPU import-duty rationalisation plus rupee stability has dropped component prices 12-18% across the year.
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StepUpiq Team May 3, 2026 Health & Wellness Neutral
Why Vitamin D Deficiency Is Almost Universal in Urban India
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70-80% of urban Indians are vitamin D deficient. Twenty minutes of morning sun and a basic supplement solves it.
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StepUpiq Team May 1, 2026 Marketing Mixed
Brand Building vs Performance — The Indian D2C Tradeoff
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Pure-performance brands are burning out at ₹30Cr ARR. Brand-led players cross ₹100Cr with healthier margins.
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StepUpiq Team Apr 29, 2026 Finance
UPI 3.0: What Changes for Indian Merchants in 2026
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NPCI's UPI 3.0 rollout brings credit on UPI, recurring mandates, and offline payments. Here is what small Indian businesses need to do — and what to ignore.
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StepUpiq Team Apr 26, 2026 Sports
How Indian Cricket Academies Are Spotting Talent in 2026
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The Karnataka State Cricket Association ran tryouts for 8000 boys last year and signed 14. Here is what they actually look for — and how it differs from what parents think.
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StepUpiq Team Apr 14, 2026 Marketing
Why Indian Brands Are Going Vernacular in 2026
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Sharechat, Moj, and Josh have 400M+ active users. Most Indian brands still market only in English. Here is what shifts when you go regional — and where it backfires.
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StepUpiq Team Apr 10, 2026 Lifestyle & Shopping
The Subscription Box Economy in Indian E-Commerce
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Sleepy Owl, The Whole Truth, and Country Bean are quietly building Rs 50+ Cr ARR on monthly subscription boxes. Here is why the model finally works in India.
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StepUpiq Team Apr 8, 2026 Sports Neutral
Marathon Running in India — The Real Costs
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Training is "free" but the year of preparation costs ₹40-60K once shoes, race fees, and nutrition add up.
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StepUpiq Team Mar 30, 2026 Video & Filmmaking
Indie Filmmaking Budgets in India 2026
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Producing an indie short, web series, or feature in India in 2026: real numbers across pre-production, shoot, post, and festival circuit. With case studies from 3 recent releases.
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StepUpiq Team Mar 29, 2026 Photography Mixed
Wedding Photography Pricing in India Is Completely Irrational
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Same work, ₹40K to ₹4L price range. The brand premium is real and growing.
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StepUpiq Team Mar 18, 2026 Lifestyle & Shopping Negative
Why Most Indian Skincare Routines Are Overcomplicated
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You don't need 12 products. Four products done daily beats twelve products done randomly.
Showing 13–24 of 25 insights
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